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Clay not working out for you?
You’re not the only one.
Don’t get me wrong. Clay is a solid tool. But here’s the deal: it’s not perfect for everyone.
Maybe you’re tired of wrestling with its complex interface every single day. Or maybe you looked at your monthly bill and thought, “There has to be a better way.”
Clay has some serious competitors. And some of them might actually work better for your specific situation. For example, unlike Clay, some alternatives offer more intuitive interfaces or additional features that make data enrichment and outreach automation much simpler.
The bottom line? The automated outreach space has completely transformed in the past few years. What used to be a “take it or leave it” market is now packed with innovative alternatives that are giving Clay a real run for its money.
Some are way easier to use. Others offer better pricing. And a few have AI features that’ll blow your mind.
One thing to watch out for is Clay’s credit based pricing model, which can be confusing and expensive—especially for small teams—while some alternatives provide more transparent or cost-effective options.
But here’s the thing: choosing the wrong alternative can set you back months. That’s why I put together this guide.
Today, you’ll discover seven Clay alternatives that are making waves in 2025. I’ll show you exactly what makes each one special, how they stack up against Clay, and most importantly, which one is right for YOUR business.
Ready? Let’s jump in.
Look, I’m not here to bash Clay.
It’s got some solid features. And for certain use cases, it works pretty well.
But here’s the reality: Clay has some significant problems that are driving users to look elsewhere. For example, Clay restricts data access and only provides basic access on its lower-tier plans, which can be a drawback for users who need more comprehensive features or flexibility.
And if you’re reading this, you’ve probably experienced at least one of them firsthand.
Let me walk you through the biggest issues people are facing with Clay. See if any of these sound familiar.
Clay markets itself as a powerful data enrichment and outreach platform. And it is powerful. But powerful doesn't mean user-friendly.
The learning curve is steep. Really steep. Most people need weeks just to understand the basic workflow. And don't even think about setting up advanced automation sequences without watching hours of tutorials.
Here's what typically happens: You sign up, excited to streamline your outreach. Then you spend the first week just trying to figure out how to import your contact list properly. By week two, you're still struggling with the data enrichment features. And by week three, you're wondering if there's an easier way.
The problem isn't that you're not smart enough to figure it out. The problem is that Clay tries to do everything, which makes it overwhelming for users who just want to send personalized outreach emails.
Clay shines when you're doing complex data operations and need heavy-duty prospecting capabilities.
But what if you don't?
What if you already have your prospect list and just want to send personalized outreach? What if you're a small business owner who needs simple, effective email sequences without the data science degree?
That's where Clay becomes a massive time sink.
You'll spend hours setting up workflows that should take minutes. You'll navigate through features you don't need to get to the ones you do. And you'll constantly feel like you're using a Formula 1 car to drive to the grocery store.
Let's talk about Clay's interface.
It looks impressive in screenshots. Lots of data, tons of options, very "professional." But using it day-to-day? That's a different story.
The navigation is confusing. Important features are buried in submenus. And the workflow doesn't match how most people think about outreach.
Here's a real example: To send a simple email sequence, you need to navigate through data enrichment settings, configure multiple integrations, set up complex automation rules, and then hope everything works together properly.
Compare that to tools where you can literally drag and drop your way to a working campaign in minutes.
The interface feels like it was designed by engineers for engineers. Which is fine if you are an engineer. But if you're a salesperson, marketer, or business owner who just wants to get stuff done, it's frustrating as hell.
Clay's pricing is... aggressive.
Their cheapest plan starts at $149 per month. Their popular plan is $349 per month. And if you need their full feature set, you're looking at $800+ per month.
Now, if Clay delivered exceptional results and saved you tons of time, that might be worth it. But here's the problem: most users only use a fraction of what they're paying for.
You're essentially paying premium prices for a comprehensive data platform when all you might need is a good outreach tool.
It's like paying for a full gym membership when you only use the treadmill.
Plus, there are additional costs that aren't obvious upfront. Data credits, integration fees, and advanced features often come with extra charges. Your $149 plan can quickly become a $300+ monthly expense.
The ROI math just doesn't work for many businesses, especially smaller ones or those just starting with outreach automation.
Clay positions itself as an enterprise-grade solution. But when you actually try to scale, you run into some frustrating limitations.
First, there are credit limits on data enrichment. Hit your limit, and you're stuck waiting for the next billing cycle or paying overage fees.
Second, the complexity that makes Clay powerful also makes it hard to scale efficiently. Training new team members takes forever. Creating new campaigns is time-consuming. And maintaining existing workflows requires constant attention.
Third, performance can be sluggish when you're processing large datasets or running multiple campaigns simultaneously.
The bottom line? If you're experiencing any of these issues, you're not stuck with Clay. There are alternatives that solve these problems without creating new ones.
And that's exactly what we're going to explore next.
Here are 7 powerful Clay alternatives to supercharge your outbound campaigns:
Many of these alternatives function as a sales intelligence platform and provide an extensive database of contacts and companies, helping you enhance lead generation and outreach.
1. Agent Frank
2. Snov.io
3. Artisan AI
4. 11x.ai
5. SDRx from Klenty
6. AiSDR
7. Meetchase AI SDR
Let’s dive in to see what makes each of these tools a great choice for your business!
Agent Frank, part of the Salesforge ecosystem, is the perfect blend of human effort and AI capabilities, offering a seamless way to scale your outreach.
It’s designed to handle tedious tasks like booking meetings, managing follow-ups, and personalizing communication, letting you focus on closing deals and building relationships. Agent Frank also helps users identify and connect with key decision makers, while streamlining sales processes for greater efficiency and improved results.
By integrating smoothly with Salesforge, Agent Frank ensures your efforts are amplified with the precision and efficiency of AI.
If you’re looking for a solution that prioritizes both results and effortless collaboration between AI and human workflows, Agent Frank is your ideal choice.
Watch this video to see how AI Agent Frank by Salesforge revolutionizes outreach!
Agent Frank is available for $499 per month. Compared to the average cost of hiring SDRs, which can reach $8,000 per month, Agent Frank offers significant savings while delivering similar results.
Agent Frank scores an impressive 4.9/5 on G2 and 4.8/5 on Product Hunt. Users praise its ability to scale outreach campaigns and reduce costs.
One reviewer highlighted its AI-written emails and warm-up capabilities as standout features, making it a valuable tool for automating cold email outreach.
Agent Frank is a powerful option for those looking for Clay Alternatives that save time, reduce costs, and enhance outreach efficiency.
With its AI-driven features and affordable pricing, it’s an ideal choice for sales teams and small businesses aiming to streamline their workflows. Agent Frank's AI-driven personalization and automation help boost conversion rates by delivering up-to-date, accurate data and tailored messaging.
If ease of use, scalability, and cost-effectiveness are on your checklist, Agent Frank is worth considering.
Snov.io is a comprehensive platform designed to streamline sales engagement through automation. Snov.io also offers a powerful chrome extension that enables users to perform prospecting and data enrichment directly from LinkedIn profiles and company websites.
From prospecting and lead nurturing to managing email campaigns, it offers businesses the tools they need to simplify and enhance their outreach efforts. Snov.io can find and verify contact details, including accurate phone numbers, to support effective outreach and sales activities.
If you’re looking to improve efficiency and drive results, Snov.io provides a well-rounded solution worth exploring.
Also Read: In-depth Snov.io Review: Our 30 Days Findings [in 5 min]
Snov.io offers flexible pricing to fit businesses of any size, including a free plan for new users to try out the platform.
Snov.io enjoys high ratings across platforms, with 4.6/5 on G2, 4.9/5 on Product Hunt, and 4.5/5 on Capterra and GetApp. Users praise its email tracker, ease of adding contacts, and excellent warm-up tools.
However, some reviewers have reported technical issues and account glitches, highlighting room for improvement in reliability.
Snov.io stands out among Clay Alternatives for its comprehensive features and competitive pricing.
Its extensive contact database provides verified contact information, making it easy to build targeted outreach lists for your campaigns.
From LinkedIn automation to email tracking, it’s an excellent choice for sales teams and lead generation specialists.
While it has a few technical hiccups, its functionality and support make it a strong option for businesses looking to streamline their outreach efforts.
If you value versatility and integration, Snov.io is worth considering.
Artisan AI presents itself as an all-in-one AI-powered platform designed to handle outbound sales tasks with precision. The platform features a robust data enrichment feature that enhances lead quality and enables users to analyze company websites for more targeted prospecting.
With its innovative “AI Employees,” it aims to simplify email outreach and lead generation for growing teams.
If you’re exploring tools to automate your sales process, Artisan AI might be worth considering. Let’s dive deeper to see how it performs. Watch this video for an Artisan.co demo and explore if AI agents can truly replace human SDRs!
Also Read: Inbox Rotation [Email Rotation]: How it helps in Email Deliverability
Pricing is customized and tailored to your business size and needs. It includes features for email deliverability, sales automation, and AI sales playbooks.
You’ll need to contact their team for a detailed quote.
Artisan AI receives mixed feedback. While users appreciate the idea of automating outbound workflows, some have raised concerns about its execution.
For instance, the AI BDR Ava reportedly fails to identify targeted leads accurately, which can hinder campaign success.
On the other hand, features like email deliverability and playbooks have been highlighted as beneficial.
Artisan AI is a solid option for those exploring Clay Alternatives if you’re looking for advanced email deliverability tools and customizable AI playbooks.
It also offers technographic data, enabling more targeted sales outreach by providing insights into the software and tools your leads use.
However, it may require careful evaluation for businesses relying heavily on precise lead targeting.
With the potential to save time and effort, Artisan AI can be a great fit if its capabilities align with your specific outreach goals.
11x.ai positions itself as a cutting-edge digital assistant, leveraging AI and automation to streamline lead generation and outbound sales tasks. As a sales intelligence tool, 11x.ai helps users build and manage their sales pipeline by providing actionable insights and optimizing outreach strategies.
Designed to take the heavy lifting out of outreach, it promises to enhance efficiency and free up your time for high-value activities.
But does it live up to the hype? Let’s take a closer look.
Watch this video for a complete step-by-step demo of 11x.ai’s Alice AI SDR in action [2024]!
11x.ai pricing is reportedly steep, with plans starting at $3,000 per month for handling 5,000 contacts.
It operates on an annual commitment, making it less flexible for businesses that prefer short-term or trial-based pricing models.
Users have also highlighted challenges with canceling subscriptions, so make sure to clarify terms before committing.
User reviews for 11x.ai present mixed experiences.
One user praised its ability to scale outbound efforts after tweaking the messaging, emphasizing that it requires upfront investment and patience to deliver value.
On the flip side, others shared concerns about its inability to generate leads as promised, with some users reporting no meaningful results after 45 days.
Cancellation challenges and the lack of personalization were also frequent complaints.
11x.ai offers a unique proposition with its digital workers and AI-driven automation. As a sales engagement platform, it streamlines multi-channel outreach and automates repetitive tasks to optimize your sales process.
However, it might not be the right fit for businesses looking for immediate ROI or those unwilling to commit to high costs without a trial period.
If you’re searching for Clay Alternatives, weigh the pros and cons carefully and ensure the tool aligns with your outreach goals.
SDRx from Klenty is designed to help you scale your outbound sales efforts with ease, combining automation and personalization in one seamless platform.
SDRx empowers sales reps by automating repetitive tasks and offers robust integration capabilities with popular CRM systems like Salesforce, HubSpot, and Zoho, as well as access to over 1,500 applications through Zapier.
Built to save time and maximize efficiency, it automates prospecting, follow-ups, and email sequences, so your team can focus on closing deals.
Also Read: We Tried 5 AI Sales Agents or SDR For B2B Lead Generation
Let’s dive into what SDRx brings to the table and how it can transform your sales process.
The pricing for SDRx is not publicly listed on the website, but they emphasize customized plans based on your team’s needs.
You can request a demo to explore their features and get a quote. Compared to other Clay alternatives, the cost may vary depending on the level of automation required.
The tool has garnered positive reviews on platforms like G2 (4.6/5) and Product Hunt (4.9/5).
Many users praise its automation capabilities and robust customer support. However, a few reviewers pointed out challenges with setting up complex templates and call management.
If you're exploring Clay alternatives, it's worth considering SDRx for its simplicity and reliable performance.
SDRx from Klenty is a reliable option for teams looking to automate outbound processes without expanding SDR headcount.
With strong automation features and excellent support, it’s tailored for scaling outreach efforts.
SDRx also helps sales teams identify and prioritize key accounts for targeted outreach, enabling more effective engagement with high-value prospects.
While it’s not perfect, particularly when it comes to integrations, its ease of use makes it a viable Clay alternative. If you’re ready to invest in automation, scheduling a demo could be your next step.
AiSDR offers a streamlined approach to outbound sales by leveraging AI to book meetings and personalize outreach across emails and texts.
AiSDR enables users to filter leads by job titles and company size, allowing for more precise targeting and tailored sales strategies.
By integrating LinkedIn activity and CRM data, it aims to identify and connect with your ideal prospects efficiently.
If you’re looking to enhance your outreach process while saving time, AiSDR might be the tool for you. Let’s explore its features and how it performs.
Watch this video for a step-by-step AiSDR tutorial and master your outreach in 2024!
If you’re thinking about exploring other tools, Clay Alternatives also offer competitive features in AI-driven personalization and lead enrichment.
Also Read: Top 7 Popular AI Sales Tools Tested By 100+ Users in 2024
AiSDR's pricing caters to larger teams and starts at $750 per month with the Basic Plan.
This includes 1,000 emails, unlimited leads, domain warm-up, and text messaging support. For higher volumes, the Custom Plan offers flexible pricing options based on outreach needs.
While AiSDR's plans are feature-rich, smaller businesses may find them expensive. If affordability matters, Clay Alternatives might provide similar benefits at a lower cost.
AiSDR receives solid reviews, with G2 giving it 4.7/5, and Capterra and GetApp scoring it 5/5.
Users praise its personalized messaging and seamless automation, particularly for LinkedIn outreach. However, some users mention integration issues and occasional inaccuracies in its lead database.
For businesses needing highly reliable tools, Clay Alternatives can be a better option for accurate and seamless outreach workflows.
AiSDR excels in personalization and automation, making it a solid choice for scaling outreach efforts. By leveraging buyer intent data, AiSDR helps prioritize outreach to prospects who are actively showing interest, ensuring your team focuses on the most promising leads.
However, its premium pricing might be a hurdle for smaller teams. If cost or flexibility is a concern, Clay Alternatives can provide competitive solutions.
Ultimately, AiSDR is best suited for teams ready to invest in robust AI-driven outreach to achieve their sales goals.
Meetchase AI SDR functions as your AI-powered sales assistant, handling meeting scheduling and lead nurturing with precision. The platform leverages advanced data collection to source and nurture high-quality leads, helping you build detailed customer profiles for more effective outreach.
Its pay-per-meeting model makes it a flexible choice for businesses of all sizes, especially those seeking to streamline their outreach without the hassle of manual follow-ups.
For teams exploring efficient Clay alternatives, Meetchase stands out as a results-driven option tailored to modern sales needs. Watch this video to see if Meetchase AI SDR is the ultimate alternative to 11x.ai!
Meetchase uses a results-oriented, per-meeting pricing model:
The pricing structure is transparent and ensures you pay only for results, making it an appealing Clay alternative.
Meetchase AI SDR excels in providing quality leads and ensuring they are effectively nurtured and converted into booked meetings.
Its pay-per-meeting model is a standout feature, helping teams avoid unnecessary upfront costs.
The customizable email sequences and reporting capabilities make it user-friendly and performance-focused, especially for small and medium-sized businesses.
Meetchase AI SDR offers a flexible, AI-driven solution for booking meetings and managing outreach campaigns.
With advanced website visitor tracking, Meetchase can identify and convert anonymous site visitors into leads, enhancing your sales pipeline.
With transparent pricing and robust features like lead nurturing and email customization, it’s a strong contender for those considering Clay alternatives.
Its focus on delivering measurable results makes it a practical choice for teams looking to streamline sales development without increasing headcount.
Finding the best Clay alternative depends on your specific outreach strategy and requirements.
When choosing a Clay alternative, consider key factors such as data accuracy, data quality, integration capabilities, support for major CRM platforms, and whether the tool can support bulk data enrichment. These criteria are essential for ensuring efficient data management, optimizing your sales cycle, and enabling seamless workflows.
With so many tools offering unique features, it’s important to focus on the functionalities that align best with your goals.
To make this process easier, we’ve compared the top alternatives in the table below. Here’s a detailed comparison:
By reviewing the features, pricing, and ideal use cases, you can make an informed decision. Whether you value affordability, automation, sales intelligence, conversation intelligence, or LinkedIn integration, the right tool is within reach.
Use the comparison table to evaluate the options and pick the one that perfectly matches your outreach needs.
After testing all seven alternatives, one clear winner emerged.
Agent Frank.
Look, I'll be straight with you. All the tools we covered have their strengths. Snov.io has solid features. Artisan AI brings impressive automation. And 11x.ai has some cutting-edge capabilities.
But when it comes to solving the core problems that drive people away from Clay, Agent Frank hits every single mark.
Here's why it's the standout choice:
Remember those five major issues with Clay we talked about earlier? Agent Frank addresses every single one.
Complexity? Gone. Agent Frank's interface is so intuitive that you can set up your first campaign in under 15 minutes. No tutorials needed. No steep learning curve. Just simple, straightforward functionality that works the way you think.
Time sink for simple use cases? Not here. Agent Frank is purpose-built for outreach. Every feature serves a specific function in your sales process. There's no bloat, no unnecessary complexity, and no features you'll never use.
Confusing interface? Agent Frank's dashboard is clean, logical, and actually enjoyable to use. Everything is where you'd expect it to be. The workflow makes sense. And you can manage everything from your phone if needed.
Expensive pricing? Agent Frank delivers enterprise-level results at a fraction of Clay's cost. You're looking at significant savings while getting better performance and easier setup.
Scalability issues? Agent Frank was built for growth. Whether you're sending 100 emails or 10,000, the platform handles it smoothly. Add team members, create multiple campaigns, process large datasets – it all just works.
But solving Clay's problems isn't enough. Agent Frank goes further.
The AI personalization is genuinely impressive. It doesn't just insert first names and company details. It analyzes your prospects' online presence, recent activities, and industry context to create messages that feel like they were written by someone who actually researched the person.
The automation is smart without being overwhelming. You can set up complex sequences that respond to prospect behavior, but the interface keeps it simple. It's like having a seasoned sales development rep working 24/7, but without the salary.
The integrations are seamless. Your CRM, email platform, calendar, and other tools sync perfectly. Data flows both ways without any manual intervention. It's the kind of integration experience you expect but rarely get.
If you're looking for a Clay alternative that's easier to use, more affordable, and delivers better results, Agent Frank is the obvious choice.
It fixes everything that's frustrating about Clay while adding powerful features that Clay simply doesn't have. The learning curve is minimal, the pricing is fair, and the results are consistently impressive.
Ready to make the switch? Book a free Agent Frank demo call and test everything without any commitments. Set up a campaign, send some emails, see the results for yourself.
Because at the end of the day, the best outreach tool is the one that actually helps you reach more prospects and close more deals.
And that's exactly what Agent Frank delivers.
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