Case Studies

ZoomInfo

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​ZoomInfo's Chrome Extension enhances B2B sales and recruitment by providing real-time access to extensive contact and company data directly within your browser. Designed for seamless integration with platforms like LinkedIn, company websites, and various CRMs, it streamlines workflows for sales professionals and recruiters. In summary, ZoomInfo's Chrome Extension offers robust features that can significantly enhance sales and recruitment processes. However, potential users should weigh the benefits against the subscription costs and consider the occasional data accuracy issues when deciding on its adoption.​

Chrome Extension Features

  • Real-Time Data Access: Retrieve up-to-date contact details, including phone numbers and email addresses, while browsing websites or LinkedIn profiles.
    Seamless CRM Integration: Export contact information directly to CRMs such as Salesforce and HubSpot, reducing manual data entry.
    Automated Outreach: Add prospects to email sequences within the extension, facilitating efficient follow-ups.
    Recruitment Support: Access direct contact information for candidates on platforms like LinkedIn and Indeed, and manage recruitment projects by tagging candidates or companies.

Pricing

  • ZoomInfo’s Chrome extension is included for ZoomInfo customers at no extra cost. Specifically, if you have a ZoomInfo SalesOS or TalentOS subscription, the Chrome extension is provided free as part of the package. There is no separate price for the extension itself – you simply need an active ZoomInfo paid license (which is typically enterprise-priced and customized). In short: ZoomInfo’s extension is free to ZoomInfo subscribers, but there is no public standalone pricing.
  • Pros

    • Comprehensive Data: Users appreciate the extensive and high-quality contact and company information available. ​
      User-Friendly Interface: The extension is noted for its intuitive design, facilitating easy navigation and use. ​
      Efficient Integration: Seamless CRM integration enhances workflow efficiency by reducing manual data entry.

    Cons

    • Data Accuracy Issues: Some users report occasional inaccuracies in contact information, such as outdated titles or incorrect contact details. ​
    • High Cost: The subscription fees are considered steep, particularly for small businesses or startups. ​
    • Limited Free Access: Full functionality requires a paid subscription, with the free version offering restricted features. ​

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