Case Studies

Storylane

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​Storylane is a Chrome extension designed to help businesses create interactive and personalized product demos efficiently. By capturing product application pages directly within the browser, Storylane enables users to build engaging demonstrations without the need for extensive technical skills. This tool is particularly beneficial for product marketers, sales teams, and customer success professionals aiming to showcase their products effectively to potential buyers. ​In summary, Storylane's Chrome extension offers a robust solution for creating interactive product demos with ease. Its combination of screen capture, in-line editing, AI assistance, and integration capabilities makes it a valuable tool for teams aiming to enhance their product presentations. Potential users should consider the pricing structure and assess whether the feature set aligns with their specific needs and team size.

Chrome Extension Features

  • Screen and HTML Capture: Storylane offers two primary recording options:​
  • Screenshot Demo: Captures each screen as a static image during the workflow.​
  • HTML Demo: Records the HTML and CSS of the application, allowing for extensive customization and personalization. ​
  • In-Line Demo Editing: Users can edit text, images, graphs, and other elements directly within the captured demo, facilitating quick updates and personalization. ​
  • AI Assistance: The platform provides AI-generated content and voiceovers to enhance demos, making them more engaging and accessible. ​
  • Lead Capture and Analytics: Storylane includes features for collecting viewer information and offers analytics to track demo performance, aiding in the optimization of sales strategies. ​
  • Integrations: The extension integrates with various platforms, including HubSpot and Zapier, to streamline workflows and enhance functionality.

Pricing

  • They have a Free plan that allows 1 seat and 1 published demo. Paid plans start at $40 per seat/month (billed annually) for the Starter tier, which supports unlimited demos and adds analytics and customization. Higher tiers include Growth at $500/month (with 5 seats) and Premium at $1,200/month, each adding more seats and features. In all cases, the Chrome extension is free with these accounts; you pay only for the plan that determines how many demos, seats, and capabilities you have.
  • Pros

    • User-Friendly Interface: Users appreciate the intuitive design, enabling quick learning and efficient demo creation. ​
    • Efficient Demo Updates: The ability to update demos easily as products evolve is highlighted as a significant advantage. ​
    • Responsive Customer Support: The support team is noted for being knowledgeable and prompt in assisting users. ​

    Cons

    • Limited Free Plan: The free version restricts users to a single published demo, which may be insufficient for some. ​
    • Pricing for Additional Seats: Costs can escalate with the addition of team members, potentially impacting budget considerations for larger teams. ​
    • Customization Limitations: Some users desire more advanced customization options beyond the current capabilities. ​

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